Season 2 Episode 12: The Skill Set of Figuring It Out

Being an entrepreneur means you start solving a problem and just figuring it out. As time goes on, you often end up in a much different spot each year in order to keep the company growing. In order to excel in that role as the leader, you have to be able to reinvent yourself, time and time again. And the reality is, many people simply don't want to do that. Will Nitze, Founder & CEO of IQBAR, a brain and body nutrition company, joins us and shares why having a background in psychology, neuroscience, and government may just be all you need to build the next CPG company. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Our Guest's Name is Will Nitze (pronounced Nit-Zah). He is from Boston, went to Harvard, is married with no kids, and is obsessed with startups and consumer goods! You can find him at... Website: http://eatiqbar.com/ Find him on LinkedIn: https://www.linkedin.com/in/will-nitze/ Find him on Instagram: @eatiqbar Find him on Facebook: William Nitze Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current, and future clients to your show as part of your marketing and sales process sets you apart from your competition, at a time when podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ