The Startup Ideas Podcast The Laws of Community Building with Natalie Ellis
45 snips
Sep 22, 2022 
Natalie Ellis, a self-taught entrepreneur who built a community-driven company generating over $6 million annually, joins the discussion with Sahil Bloom and Greg Isenberg. They emphasize the urgency of starting your community and share five key tests for its existence. Engaging members is crucial, with strategies to foster genuine connection and feedback. The trio explores challenges in scaling a community while maintaining trust and identity, and highlights the importance of a clear mission in cultivating lasting relationships.
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Audience vs. Community
- Greg Isenberg advises against calling an Instagram audience a community.
- He emphasizes the importance of distinguishing between a passive audience and an engaged community.
Community Identity
- When building a community, focus on establishing a clear identity.
- Help members define what it means to belong, how they'd recognize each other, and what they have in common.
Rules of Engagement
- Establish clear rules of engagement early on in community building.
- This reduces ambiguity and guides interactions, fostering a supportive environment.