What happens when physician referrals start disappearing? For Chad Madden, it forced a complete reinvention of how his practice attracted patients. That shift ultimately led to scaling his clinic to seven locations and co-founding Breakthrough to help hundreds of practices do the same.
In this episode we discuss:
- The New Patient Pipeline and how it works
- The difference between clinician messaging and patient messaging
- Why direct response marketing works for healthcare
- The systems that turn cold leads into paying patients
- How cash-pay services are reshaping the economics of private practice
The takeaway: Great care alone doesn't guarantee growth. You also need a system to create demand, and Chad shows us that system.
The NeuFit Undercurrent Podcast