In the Know with Amol Sarva

*Fred Wilson, Union Square Ventures

15 snips
Dec 28, 2025
Fred Wilson, veteran venture capitalist and co-founder of Union Square Ventures, reflects on building New York tech from the 1990s to now. He recalls early internet culture, starting Flatiron Partners, and why contrarian bets often win. He discusses missionary founders, the risks of monetizing too soon, the craft of small-fund VC versus mega-funds, and how music and discovery mirror investing.
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INSIGHT

Culture Creates Unique Investment Angles

  • New York's cultural density creates an investing edge in consumer, media, and creative platforms.
  • Fred links investments like Etsy, Kickstarter, and SoundCloud to artist and media-founded origins in NYC.
ADVICE

Use Portfolio Products To Earn Trust

  • Use and promote portfolio products to build founder trust because visible usage signals genuine conviction.
  • Fred says being a daily user turned him from cynical investor to trusted supporter on boards.
ANECDOTE

Daily Blogging Built Influence Then Burnout

  • Fred blogged daily from 2003 to ~2019, building a large engaged community and influence.
  • He stopped because the comment community became politicized and emotionally draining.
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