The Secret of the Suitsupply Brand Experience: Empowering People

“It’s not about the name. It’s about the product you deliver and the service around it.” Service and customer experience are at the very heart of the Suitsupply brand. This vertically integrated men’s fashion retailer is gaining a lot of attention and confounding many traditional industry expectations. I was fortunate to be joined this week by Nish de Gruiter, the self described Market Maker of Suitsupply.

About Nish de Gruiter

Formally employed with Brunello Cucinelli, Suitsupply’s Vice President and Market Maker, 30-year-old Nish de Gruiter, was instrumental in bringing Suitsupply to the US, with the opening of its flagship store in New York City’s Soho neighborhood in June 2011. Just four years later, Suitsupply has increased to 16 stores across the country.

Suitsupply is a market-defining men’s fashion brand founded in 2000 in Amsterdam that’s showing strong international growth. In addition to their stores in the U.S., the company also has stores in the Netherlands, the United Kingdom, Italy, Germany, Belgium, Latvia, Lithuania, Belarus, Russia, and China. Suitsupply’s strength lies in a trusted formula: straight, to the point, and still personal — the ultimate combination of craftsmanship and flair.

GQ Magazine said it best when they stated, “Well, it’s official. We’ve fallen for Suitsupply’s unmistakable brand of cool (at prices that will keep your credit card in similar shape).”

As We Wrap …

Before we go, I want to flip the microphone around to our listeners …

This week I wanted to give a shout to Rob Yoegel, a great marketer, podcast listener, and future guest. Rob was also kind enough to feature me on a list of 13 marketers you should know. Thanks Rob!

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