The Brian Buffini Show Building a Bulletproof Business Plan
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Apr 7, 2026 Practical breakdown of the three essentials for a business plan: clear goals, time-based action steps, and a budget. Tips on setting short, mid and long-range targets and reverse-engineering them into measurable actions. Stories about emotional goals driving performance, fighting perfectionism with imperfect action, and systems for scaling teams, referrals and vacation coverage.
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Business Plan Made Simple
- A business plan only needs three core elements: detailed goals, time-related action steps, and a financial budget.
- Brian Buffini emphasizes simplicity: write goals, break them down by year/month/week/day, and estimate the time and money required.
Use 10 Days 18 Months And Five Years
- Set short, mid, and long-range goals as 10 days, 18 months, and five years to cover immediate actions and aspirational outcomes.
- Use your time-preference (short/mid/long planner) to decide whether to emphasize the 10-day, 18-month, or five-year horizon.
Disney Trip Tripled Her Production
- A single emotional goal (taking kids to Disney World) propelled an agent from $5M to $15M in production within 14 months.
- The goal was vivid, emotionally charged, and tied to a concrete payoff, which drove fierce daily activity and results.
