This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose 2025 Content Marketing Predictions [Special Episode] (461)
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Jan 3, 2025 Dive into amusing predictions for 2025, from the fate of social media giants like TikTok to the potential for AI's role in marketing. The hosts reflect on the emotional roller coaster of Cleveland Browns fans while humorously assessing past forecasts. Explore the ramifications of tech addiction, ambitious content marketing trends, and the societal impact of online sports gambling. Enjoy light banter about nostalgic advertising and political forecasts as they dissect this season's NFL surprises. Don't miss their bold predictions for the future!
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Social Media Predictions
- Joe Pulizzi predicts Blue Sky's growth will stall while X (formerly Twitter) gains momentum, possibly buying Truth Social.
- Social media is becoming increasingly niche, with platforms like TikTok leading as influential media companies.
TikTok Prediction
- Robert Rose predicts TikTok won't be banned in the US and will grow stronger.
- He believes the Supreme Court might avoid a decision, preventing a precedent against Chinese apps.
Phone Addiction
- Joe Pulizzi predicts that researchers will identify and name a phone usage addiction condition in 2025.
- He believes it will be linked to mental health issues but won't lead to significant government action due to industry influence.