Bob Baxley - Design is Much More than a Job

Sep 6, 2021

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Bob Baxley reflects on his time as a design leader at Apple, why no one can name a famous product designer, and the importance of having conviction in your ideas.

Highlights include:

- What was it like presenting design work to Steve Jobs?
- Is a job in design more than a means to an end?
- Why was Dr. Seuss trying to kill Dick & Jane?
- What role does humility play in supporting ideas?
- How can you present design effectively to senior executives?

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Who is Bob Baxley?

Bob is a design executive who lives and works in Silicon Valley. He is currently the SVP of Design & Experience at ThoughtSpot, a business intelligence and data analytics platform.

Prior to ThoughtSpot, Bob was Head of Product Design at Pinterest where he built, led, and managed a multifaceted design team, responsible for both the consumer and business facing aspects of the product.

Bob also spent over eight years at Apple, where he served in senior leadership roles for Apple’s retail and e-commerce teams. As a Director of Design, Bob hired and led the creative team responsible for a broad variety of applications including the Apple Online Store.

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Find Bob here:

LinkedIn: https://www.linkedin.com/in/bbaxley/
Twitter: https://twitter.com/thisisbobbaxley/

Bob’s bok:

Making the Web Work: Designing Effective Web Applications -
https://amzn.to/2Wb0tq1

Bob’s talks:

A Universal Model for Deconstructing the User Interface -
https://youtu.be/WOQdO5vUfmo

Designing the machine that designs the designs -
https://youtu.be/0pJ8xfTmbKo

Conditions, Constraints, and Conviction -
https://youtu.be/BYPYVvnzWsI

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YouTube: https://www.youtube.com/TheSpaceInBetween/
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Host: Brendan Jarvis
https://www.linkedin.com/in/brendanjarvis/