BFCM Recap: What 2025 Tells Us About 2026

👉 Grow your bottom line: https://www.kynship.co/

The headlines after Black Friday Cyber Monday were mixed.

Spending was up. Costs were up too. Once you factor in inflation, a big portion of that growth disappears.

In this episode, I share the actual Black Friday Cyber Monday numbers from our clients and break down what really worked in 2025, and what needs to change heading into 2026.

Across our client base, revenue was up 28 percent year over year. Most had a strong Q4. But at the same time, ad spend increased and new customer acquisition became more expensive.

The brands that performed well did not rely on finding new channels or waiting for costs to come down. They focused on returning-customer revenue, LTV, and building a business that does not depend entirely on acquiring strangers.

If you are planning for 2026 and want a clearer strategy for navigating rising costs, this episode breaks it down.

Key Takeaways:

1. 00:00 Intro
2. 00:30 Industry Analysis & Client Results
3. 01:24 The Numbers Breakdown
4. 03:13 The Key Insight
5. 09:19 2026 Quarterly Playbook
6. 09:49 Q1 (Audit Phase)
7. 11:30 Q2 (Fix Foundation)
8. 13:59 Q3 (Activate & Test)
9. 16:23 October (Final Prep)
10. 17:55 Closing Thoughts

Additional Resources:

Follow us on X:

👉 Cody: https://x.com/Cody_Wittick

👉 Taylor: https://x.com/TaylorLagace

The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they dive into the challenges and strategies for growing ecommerce brands to 8-9 figures. They share insights on overcoming ad creative challenges, managing cost caps, scaling Meta ads, unit economics and forecasting, and expanding influencer marketing programs.

Their expertise in performance marketing is not just theoretical; with a track record of launching successful campaigns for major brands (M&Ms, Purdy & Figg, Supergut, & AnimalHouse Fitness, to name a few) and generating over $350M in revenue, they offer practical, actionable advice.

So, if you're looking to improve your marketing strategies, boost profitability, or scale your ecommerce brand, this podcast draws on experience from industry leaders and founders just like you.

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