Church Leadership Lab Ep. 011 | Jacob Shipley: Building a Social Media Strategy for Your Church
Apr 5, 2023
33:13
In this episode, we sit down with Jacob Shipley, a social media strategist who previously worked for YouVersion Bible App and is currently over the Digital Customer Experience at Tyson Foods.
In our conversation, we talk about the following:
- Creating an effective social media strategy
- How to carefully plan your social content
- Steps to take to repurpose your content
- How to define success in social media as a church
- Practical ways to keep up with changes in social media
- Three ways to be consistent on social media without adding to your workload
Join the conversation as we talk about why social media matters and how the intersection of social media and the church can effectively reach people within and beyond your church walls.
Connect with Jacob Shipley:
Linkedin | Twitter | Email: chat@howtosocialmedia.com
Resources mentioned:
Book: MetaChurch by Dave Adamson
Book: Strong Fathers, Strong Daughters
Technology: Motion – Calendar App
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