The Midlife Chrysalis

Your Brain on Art: Why Midlife Needs Creativity More Than Ever | Susan Magsamen & Ivy Ross

10 snips
Feb 20, 2026
Susan Magsamen, a neuroscientist who studies neuroaesthetics, and Ivy Ross, Google’s design chief and longtime artist, explore why creativity matters in midlife. They discuss how art, play, and sensory practice support brain health, ways to rebuild curiosity and hands-on making, and the role of aesthetic thinking in leadership, tech, and personal reinvention.
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INSIGHT

Creativity Is A Biological Imperative

  • Humanity has been trained to prioritize productivity over creative expression since the Industrial Revolution.
  • Susan Magsamen and Ivy Ross argue creativity is biologically essential for mental and physical health, not optional.
INSIGHT

Neuroaesthetics Links Art To Whole Health

  • Neuroaesthetics lets researchers measure how arts change brain, body, and behavior.
  • Arts can regulate cortisol and boost endorphins, making them a pillar of whole health like sleep or nutrition.
ADVICE

Begin Small And Drop Judgment

  • Start where you are and remove self-judgment when rebuilding creativity in midlife.
  • Try small playful acts like singing, journaling, gardening, or watercolor without aiming for skillful results.
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