The Game with Alex Hormozi The Buy Box: What We Look for in Companies to Invest In | Ep 546
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Jun 6, 2023 
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Buy Businesses With Product Or Marketing Edge
- Do only buy businesses that are exceptional in either product or marketing.
- Avoid mediocre companies that lack both advantages because they offer little to scale.
Use Reviews To Judge Product Quality
- Validate product quality by checking customer and employee reviews across platforms.
- Inspect Trustpilot, BBB, Glassdoor and other reviews to judge real satisfaction.
Build A Compounding Growth Vehicle
- Add a compounding vehicle to avoid scaling only by forced marketing.
- Compounding can be customer retention or an internal recruiting selling machine that grows itself.