19 – How to Connect Frontline Workers to Strategy and Culture

Your host Alex Shevelenko welcomes Nicole Alvino, a pioneering leader in employee experience and founder of FirstUp, a platform that connects organizations with their workforce at scale. With experience building technology solutions for some of the world’s largest companies, Nicole helps enterprises engage frontline employees, drive alignment, and create meaningful workplace experiences through personalization and innovative communication strategies.

In this conversation, Nicole talks about the challenges companies face in connecting with their entire workforce, why personalized and hyper-relevant communication is critical for engagement and performance, and how leaders can foster a people-first culture while scaling globally. She shares lessons from building FirstUp, selling to large enterprises, and creating a mission-driven organization that balances technology, culture, and employee wellbeing—illustrating how thoughtful leadership and authentic connection drive measurable business outcomes.

If you’re focused on improving employee engagement, bridging gaps between leadership and frontline teams, or delivering a more human-centered approach to enterprise communication, this episode offers actionable insights and inspiration.

To learn more about Nicole and follow her insights, visit: FirstUp website and LinkedIn.

To learn more about RELAYTO, visit: relayto.com