On this episode of Our American Stories, for the longest time, the NBA was a financially unstable, mostly regional, and hard-to-sell property—at one point, they were nearly forced off of CBS. But thanks to business-savvy individuals like David Stern, the NBA became a money-making machine. The question was: would CBS re-up with them or cut them loose? David Stern decided to draw a hard line. Pete Croatto, author of From Hang Time to Prime Time, tells the story.
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Our American Stories