The CX Goalkeeper had a smart discussion with Deanna Russo

Deanna is a Linkedin Strategist, Cheerleader and Accountability Partner at Leverage Up, LLC, which she founded 1 year ago. She grew her LinkedIn Following 25x in 18 months.

My learnings:

LinkedIn is for everybody, not only for job seekers. It helps to engage with other human beings, to create long-lasting relationships and to grow your business.
Direct messages to sell a product or a service don't work. Engagement is the prerequisite!

Additionally, the three main pillars of LinkedIn are:

1) Profile:

It is your business card
Everybody you are engaging with is going to see your profile
Picture & Headline are key success factors

2) Content:

Content needs to resonate, if you want engagement
6 out of 10 people are on LinkedIn to learn
Consistency is key
Make content scalable & readable
The first sentence should have a great impact to jump to the reader's eyes

3) Engagement:

The first hour after publishing a post is critical
You should know people that you want to engage with
Tagging people in a strategic manner helps creating engagement
Hashtags are important too
Direct message should be used to share relevant (for the reader) information
LinkedIn groups will play an important role in future

Her book suggestion:

Be from Jessica Zweig

Deanna's gold nugget:

"I honestly believe in authenticity and when someone says, "be yourself", they are really meaning just that. If you are going to think about what you are on LinkedIn, just be yourself"

How to contact Deanna:

Thank you Deanna!

#customerexperience #leadership #innovation #transformation #linkedin #linkedinsecrets #LeverageUp #PurpleSquirrelMagnet

I am sorry for the audio quality.

CX Goalkeeper with Deanna Russo - S1E17 is about linkedin secrets and best practices