
My First Million #224 - How Tracking Every Second of His Life Took Rob Dyrdek from 0 to $405M in Exits
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Oct 5, 2021 Rob Dyrdek, founder and CEO of Dyrdek Machine and former professional skateboarder, shares his journey from the skate park to venture capitalism. He highlights the art of time tracking with custom scripts that aid in optimizing life and business. Rob reveals why he feels lucky to have avoided TikTok in his youth and discusses the invaluable lessons learned from managing finances. He also dives into the cultural impact of his show Ridiculousness and his passion for creating a new 'Drake equation' for business success.
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Time Tracking
- Rob Dyrdek tracks his time with a custom Google Calendar script that populates a spreadsheet.
- He combines qualitative data (how he feels) with quantitative data (activities) to optimize his life.
Daily Routine
- Rob Dyrdek's daily routine includes waking up before 5 am, brain training, meditation, and family time.
- He prioritizes family and balance, adjusting his schedule based on his and his wife's needs.
Human Optimization
- The goal is to achieve happiness in every hour of every day, not just in pockets.
- Focus on problem-solving, creating the future, or experiencing the present to avoid negative thoughts.



