Ep 293 The Entrepreneurs (Chapter 2): Mastering the Game | Marilyn Capote

Episode 293 hosts Marilyn Capote (Business consultant, international speaker & clinic owner based in Arizona, USA)

In 'The Entrepreneurs' mini-series we focus on pioneers in the business world. Our entrepreneurs share their stories of success, failure, life-changing lessons and big decisions that they made. We showcase guests from all sorts of backgrounds to inspire our listeners.

In Chapter 2 we discuss the current global economic volatility and its impact on the aesthetic industry. Marilyn shares insights from her journey in starting and growing successful aesthetic clinics, her experiences with industry mentors, and her transition into business mentorship and keynote speaking.

The conversation delves into building resilient businesses, focusing on the basics, effective use of social media, and the importance of passion and leadership. Marilyn offers valuable advice for new practitioners, emphasizing the need for experience and patience before starting their own business ventures.

00:00 Introduction 01:42 Introducing Marilyn Capote 02:41 Marilyn's Journey in Aesthetics 04:22 Building and Growing a Clinic 06:17 Challenges and Resilience in Business 09:19 Business Mentorship and Leadership 12:44 Hiring and Team Building Strategies 24:24 Adapting to Cultural Differences in Aesthetics 40:08 Assessing the Impact on New and Established Businesses 41:01 Seasonal Trends and Strategies for New Businesses 41:47 Emerging Aesthetic Modalities in the U.S. 42:55 Social Media Strategies and Pitfalls 46:01 Branding and Authenticity in Social Media 57:02 Building a Resilient Business and Team 59:49 Personal Insights and Life Hacks for Success 01:06:09 Overcoming Business Challenges and Rebuilding 01:12:16 Advice for New Injectors and Business Owners 01:15:12 Final Thoughts and Staying Connected

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