Business Lunch Unlocking Business Potential Through Creativity
Mar 19, 2026
They explore creativity in finance, including smart alternative funding and the risks of creative accounting. They discuss data-driven marketing experiments and mixing ad elements. They highlight diversity as a catalyst for better HR ideas. They map operational constraints and imagine unconstrained redesigns. They test sales channels and show how creative thinking fuels growth and adaptation.
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Use Creative Financing To Buy Businesses
- Do use creative financing to acquire businesses without cash out of pocket.
- Roland Frasier recommends the "five buys" exercise to brainstorm cash, bank loans, seller financing, hidden assets, and other funding options when typical routes fail.
Combine Data And Brainstorms For Better Ads
- Test ad elements systematically to build better creative campaigns.
- Roland Frasier suggests breaking ads into image, headline, offer, text, and website, then testing combinations to find the best element mix and iterate with large headline/image pools.
Hire Diverse Teams To Avoid Groupthink
- Do prioritize diversity, equity, and inclusion to boost creativity in HR.
- Roland Frasier argues hiring people from different countries, ethnicities, genders, and socioeconomic backgrounds multiplies perspectives and avoids groupthink.
