Fintech Insider Podcast by 11:FS 934. Insights: Setting the benchmark for UX in financial services
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Feb 6, 2025 
Jannick Malling, Co-founder of Public.com, and Joe Colchester, Head of Product at 11:FS Pulse, dive into what excellence in user experience looks like in fintech. They discuss insights from the latest Pulse report, emphasizing the shift towards digital interactions and AI’s role in personalized investing. The conversation explores proactive UX strategies for the future, challenges faced by traditional banks, and innovative features reshaping user engagement. They also touch on cryptocurrencies gaining legitimacy, signaling a transformation in the financial landscape.
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Fintech Competition
- Monzo's anti-fraud features and Public's democratization of investments highlight fintech's increasing competitiveness.
- This goes beyond design, addressing key user needs.
Evolving Investor Needs
- Access to financial markets has improved with features like zero commission and fractional shares.
- The next challenge lies in guiding investors on what to buy and when, aided by AI.
Simplifying UX with AI
- Design for simple and sophisticated experiences.
- AI allows simplification by providing dynamic research flows, replacing fixed UIs.