Fitt Insider 331. Josh Whalen, Co-founder & CEO of Joi + Blokes
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Mar 23, 2026 Josh Whelan, co-founder and CEO of Joi + Blokes, builds telehealth for hormone optimization with a background in healthcare and compounding. He talks about personalized diagnostics paired with treatment. He explains building a 503A compounding pharmacy, navigating peptide and regulatory shifts, and using AI and vertical integration to scale research-backed care.
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Personal Health Crisis Sparked The Business
- Josh Whelan nearly lost his marriage and gained 60 pounds before discovering hormone optimization after long, ineffective traditional care.
- A 45-minute specialist consult with deep history and labs changed his trajectory and inspired Joi + Blokes' founding.
Diagnostics First Drives Patient Engagement
- Most Joi + Blokes patients start by seeking answers with diagnostics rather than a product or pill.
- 80–90% begin with labs (55–110 biomarkers) and then get a 30–60 minute clinician consult to interpret results.
AI As A Clinician Co-Pilot Not A Replacement
- Joi + Blokes sees AI as a co-pilot to increase clinician and patient efficiency, not a replacement for clinician relationships.
- AI should speed decisions, improve throughput, and give patients clearer pre-visit knowledge.