The Millionaire Real Estate Agent | The MREA Podcast

88. Serve the Fastest-Growing Real Estate Demographic With Dan Ihara

Jun 23, 2025

In this engaging discussion, Dan Ihara, a senior relocation and real estate planning expert with over 1,500 transactions under his belt, reveals the untapped opportunities in serving seniors in real estate. He shares his journey from diverse careers to specializing in helping older adults with moves and wealth transfer. Dan discusses actionable strategies like hosting informative seminars, building partnerships with retirement communities, and addressing seniors' key concerns. His model emphasizes education, empathy, and creating clarity, making him a trusted advisor for families.

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ANECDOTE

Rapid Early Growth Using Proven Models

Dan went from $29M in his first full season to $100M in four years by following models and systems.
Reading The Millionaire Real Estate Agent playbook helped him scale quickly.

ADVICE

Book Appointments And Create A Calendar Plan

Convert seminar attendees by asking simple next-step questions and booking appointments on the spot.
Use a physical calendar to set realistic declutter, cleaning, and listing dates with the client.

ADVICE

Use Senior Move Managers As Key Vendors

Build a vendor network focused on senior move managers for decluttering and removal.
Leverage NASMM contacts as top referral partners who find sellers early in the process.

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What if I told you that every day in America, 11,400 people turn 65—and that behind those numbers lies one of the greatest untapped opportunities in real estate? We’re pulling back the curtain on a niche market hiding in plain sight: helping seniors and their families navigate the transition of a lifetime. Today, we’re joined by someone who has built a billion-dollar business doing exactly that.

Our guest is Dan Ihara, a true expert in senior relocation, generational wealth transfer, and what it means to bring real clarity and confidence to people facing big life changes. Dan’s story starts in Honolulu, winds through six career pivots, and lands in the field of real estate planning for older adults. Along the way, he’s not only closed more than 1,500 transactions—he’s also pioneered a model that leverages education, empathy, and a commitment to serving families across generations.

In this conversation, Dan breaks down his entire playbook—from building partnerships with retirement communities, to running high-impact seminars, to providing resources that make the process less overwhelming for everyone involved. If you’re searching for a way to stand out, serve a growing market, and do business with heart, Dan’s model is one to study. Let’s dive in and learn what it takes to become the family’s trusted real estate planner.

Resources:

Connect with Dan Ihara and join the KW Real Estate Planner Community: https://linktr.ee/kwrep
National Association of Senior & Specialty Move Managers: nasmm.org
Watch Sue Adler’s episode: Command Your Market Through Seller Workshops & Build a Legacy W/ Sue Adler | The MREA Podcast (EP.71)
Listen to Tim Heyl’s episode: https://podcasts.apple.com/us/podcast/43-go-small-to-go-big-with-tim-heyl/id1712458115?i=1000665020102
Order the Millionaire Real Estate Agent Playbook | Volume 2

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