Low Effort, Big Impact: SEO Work You Actually Have Time For

In this Follow Through Friday episode, Crystal Waddell (that's me!) revisits her discussion with Holly Homer and  walks listeners through her process of improving a dedicated page on her e-commerce website for senior athlete posters. 

She shares practical tips on reusing content, internal linking, and leveraging quick SEO wins to create a user-friendly page while managing time constraints. Crystal demonstrates how small, actionable steps can bring big results for your website's SEO strategy.

Key Takeaways:

1. Content Optimization Matters: You can elevate existing content by repurposing images, videos, and text into structured assets.
2. Quick SEO Wins: Highlighting existing customer examples, creating collages, and adding clear CTAs can enhance pages quickly without heavy lifting.
3. The Power of Internal Linking: Linking to specific pages (like “softball posters”) improves navigation and boosts SEO.
4. Reuse and Repurpose: Use tools like Canva for creating visual collages and videos to showcase your product offerings.
5. Give Your Pages a Job: Define the role of every page, button, and piece of content to guide user journeys effectively.

Episode Highlights:

• “Give every page a job: What's the customer's job? What's the page's job? What's the button's job?”
• “I love playing around with ChatGPT—it helps me optimize content with a simple checklist and actionable ideas.”
• “Low effort, high impact content ideas are ideal when you’re time-poor.”

Listener Action Items:

1. Audit Your Website Pages: Identify content that can be optimized or repurposed for better SEO results.
2. Create Quick SEO Wins: Highlight existing examples, add strong CTAs, and make small internal link updates to drive traffic.
3. Brainstorm with AI Tools: Use ChatGPT or similar tools to generate actionab

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

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AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Grid and Pixel

Note:
If you make a purchase using some of my links, I make a little money. 
But I only ever share products, people, & offers I trust & use myself!