We Are For Good Podcast - The Podcast for Nonprofits 511. Engaging with Creators + A Winning Formula for Developing Campaigns That Meet the Moment - Neda Azarfar
Meet Neda. From contributing to Myspace's relaunch as a music platform to leading marketing at the Recording Academy (the organization behind the GRAMMY Awards🎶) and its charities, Neda's career bridges entertainment, marketing and philanthropy. With a passion for mission-driven storytelling, she’s sharing her wisdom on how to unlock authentic connections in today's digital landscape, especially with the help of content creators and influencers📱The time is now for the social impact sector to embrace influencer marketing. This conversation is the perfect primer for anyone getting started.
💡Learn
- Lessons the social impact sector can learn from the entertainment industry
- Tips for developing a campaign that meets the moment
- How to begin partnering with creators + influencers
Today’s Guest
Neda Azarfar, Founder + Principal, Nazar Works
Episode Highlights
- Neda’s story and journey to where she is today (3:40)
- The current media landscape and the opportunity that exists for social impact organizations (6:10)
- Hallmarks of modern social impact campaigns that meet the moment (15:45)
- Developing campaigns That Meet the Moment (19:10)
- How to begin partnering with creators + influencers (22:20)
- Case study of someone who is doing this well: ALIMA + Breath for All Campaign (27:30)
- A powerful moment of philanthropy in Neda’s life (36:30)
- Neda’s One Good Thing: Try a SWOT Analysis. (44:25)
For more information + episode details visit: weareforgood.com/episode/511.
📅 Don't Miss These Free Upcoming Events! 👇
APRIL 29: Working Session Live: Forecast Your Monthly Giving Growth in 2026 with Dana Snyder (and the pathways to get you there!)
MAY 14: ImpactUp: Story This quarter, we're going deep on your most powerful (and underused) tool - Story. Local meetups happening worldwide. Find one near you.
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