Ep. 120 - To Rebrand or Not to Rebrand

In this episode, Reed sits down with Andrew Coleman and Katie Coleman of DX Media to talk about what actually goes into rebranding a growing real estate media company. They break down why they made the shift, what wasn’t working before, and how they approached redefining their brand as the business continues to scale. The conversation also dives into how DX Media has evolved over time, from early growth to building systems and a team that can support expansion. They share the challenges that come with scaling, what had to change internally, and how they’ve navigated that transition together. If you’re thinking about rebranding or growing your media business, this episode gives a real look at what that process actually takes.

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The Presenting Sponsor of Upmarket is Fotello, an AI media platform built to snap, upload, and deliver. Pricing starts at $12 per listing, with human revisions available within six hours. To get started, visit https://fotello.co/?via=upmarket and use the coupon code 50UP to get 50% off your first monthly subscription.

Another amazing sponsor is iGUIDE, which helps real estate professionals capture spaces fast and with industry-leading accuracy. Their PLANIX Pro camera delivers trusted measurements, with no subscriptions and priced per project. Options like iGUIDE Instant provide a clean 3D tour and interactive floor plan in minutes, starting at $7.99. Learn more at goiguide.com or @go_iguide.

Another sponsor is HDPhotoHub, the all-in-one platform for ordering, scheduling, and delivering complete marketing kits, from video reels to print. With pay-per-listing pricing, transparent terms, and industry-leading integrations, HDPhotoHub helps you build the workflow you actually want. Visit HDPhotoHub.com and use code Upmarket to get your first 15 full deliveries free.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floor plans for one low monthly fee. We love SecondFloor and you can go to secondfloorapp.com/upmarket and any new subscriber will get a one-month free trial.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that complements your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30-day risk-free trial!