Craft Beer & Brewing Magazine Podcast 469: How Indeed Uses Data to Make Better Brewery Decisions, in Partnership With Encompass
This special episode of the podcast is brought to you in partnership with Encompass Technologies, and explores how breweries are using data to create savvier approaches to distribution and growth. It’s no secret that it’s become harder to sell beer over the past few years, with two consecutive years where brewery closures have outpaced openings. Distributors are far less bullish on craft beer than they once were. Broader economic pressure has led to more price sensitivity in certain segments of consumers, while operating costs for breweries have skyrocketed, compressing margins and making it ever more important to forecast correctly. As things tighten, waste is just not an option, and breweries and distributors can’t afford to not get it right the first time. Breweries that are making great beer but also using data to drive decision making while managing distributor relationships with intention, are able to thrive despite the challenges in the current economic environment.
Joining for this conversation on how breweries can use data to drive decision making and optimize their relationships with distributors and by extension retailers are:
Ryan Bandy, Chief Business Officer, Indeed Brewing
Patrick Tickle, CEO, Encompass Technologies
Growth may be harder to find in the current macroeconomic environment, but it's not impossible, and with the right products, right strategies, and right tools, breweries like Indeed are achieving growth despite the industry headwinds.