Sue and Dean explore organisational culture, using the metaphor "culture shows up in the car park." They discuss how symbols like executive parking or informal chats in the smoking shelter reveal a company's true values, often more than official statements. Arguing that culture "eats strategy for breakfast," they contrast toxic examples with healthy ones. They conclude that building a great culture isn't accidental; it requires deliberate alignment, committed leadership, and a strong employee voice to define "what it's really like to work here."
