Jacob Peters co-founder of Superpower: The Psychology Behind Success and the Subconscious

Jacob Peters, co-founder and CEO of Superpower, joins The Luba Show.

We talk about the mindsets that push founders forward, how childhood shapes ambition, why he believes the body is a data system, and the role of delusion, intuition, and “vibes” in building a generational team. Jacob also opens up about personal transformation, transcendental meditation, and what he’s learned about co-founders, hiring, and consciousness as a performance edge.

I always have such a wide range of conversations with Jacob and this one was a treat.

In this episode, we discuss:

• The subconscious “pre-prompts” that quietly drive founders

• Clean vs. dirty fuel: why ambition built on insecurity breaks down

• Why Superpower hires like a cult, and how he built a 40-person team with extreme ownership

• Interoceptive awareness and using your body as an intelligence system

• How to evaluate co-founders through intuition, energy, and pattern recognition

• The role of delusion, confidence, and narrative in recruiting and fundraising

… and much more

Highlights:

(00:00) Jacob Peters
 (02:22) Jacob's Journey: From Childhood to Consciousness Expansion
 (05:24) The Power of Subconscious Awareness
 (08:07) The Role of Interoceptive Awareness in Health
 (13:51) Jacob's Entrepreneurial Beginnings with Legos
 (19:25) From Legos to Technology: Early Ventures
 (21:20) Building Communities and the Birth of Commsor
 (24:30) Co-Founder Relationships
 (28:10) Tuning into Gut Feelings and Vibes
 (32:39) Creating a Conscious Company Culture
 (38:00) Volatility as a Feature in Company Culture
 (39:42) Building a Mission-Driven Team
 (40:21) Solving the Cold Start Problem
 (41:34) Empowerment and Ownership in the Workplace
 (41:47) Recruiting the First Few Key Members
 (44:06) The Role of Delusion in Success
 (47:38) Introspection and Self-Improvement
 (01:06:03) The Genesis of Superpower
 (01:10:57) Personal Mission Statements
 (01:17:47) Choosing Investors and Stakeholder Alignment
 (01:21:13) Founders and Future Aspirations

Links

Jacob
X - https://x.com/J__Cub
Linkedin - https://www.linkedin.com/in/jacobdpeters/

Luba
Linkedin- https://liniked.com/in/yudasinal
Instagram - https://www.instagram.com/lifeoflubaa
X - https://www.twitter.com/LubaYudasina