SEO and Digital Marketing: Prioritizing What Matters with RJ Licata

In this episode of the Simple and Smart SEO Show, host Crystal Waddell chats with marketing consultant RJ Licata, founder of Me First Marketing. 

RJ shares his journey from corporate marketing roles to entrepreneurship, diving deep into the importance of prioritization, strategy, and betting on yourself in today's fast-paced business environment. 

Whether you're navigating the world of SEO, building a brand, or just trying to focus your resources as a small business owner, this conversation is packed with actionable insights to elevate your marketing game.

Key Takeaways:

1. Strategy Over Tactics: Understand the "why" behind your marketing campaigns to ensure all efforts align with business objectives.
2. Ruthless Prioritization: Focus on the most impactful projects and eliminate distractions, even if it means "killing your darlings."
3. Betting on Yourself: Building confidence and leveraging personal strengths is essential for long-term success.
4. Building Owned Assets: Ensure your business has a strong foundation of owned channels like websites and email lists to withstand platform changes.
5. Offline Presence Matters: Tailor in-person engagement to your business goals, from networking to local events.

Memorable Quotes:

• RJ Licata: "The real challenge for small business owners is not in executing a campaign; it's knowing which campaigns not to execute."

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

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 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at aise

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

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