The StoryBrand Podcast #20: Ryan Deiss—The Digital Marketing Strategy Your Business Needs [Part 2]
May 17, 2021
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Pie Company Funnel Example
- Ryan uses a fictional pie company to illustrate funnel structure and upsells.
- He describes a $9.95 taster kit, immediate upsell, then larger subscription offers as examples.
Sell Immediately After Purchase
- Make an entry-point offer that is a micro-commitment to start the customer journey.
- Immediately present a relevant upsell on the next page while the buyer feels the purchase momentum.
Leverage Post-Purchase Momentum
- Buying releases endorphins that increase willingness to spend more immediately.
- Use that emotional state to present higher-value offers before the customer fully consumes the first product.