Eat Blog Talk 491: How to Write Authentic Newsletters to Grow Engaged Email Subscribers & Increase Your Open Rate with Jacqueline Debono
In episode 491, Jacqueline Debono teaches us how to grow an engaged audience of email subscribers by sending authentic newsletters.
Jacqueline is a Brit living in Verona Italy for 20 years, happily married to a wonderful Sicilian. Jacqueline has a love of Italian food, particularly pasta and so 7 years ago she started her blog about Italian pasta, including only authentic Italian recipes for all kinds of pasta (dried, fresh, homemade). Her original goal was to feature as many types of pasta as she could (with recipes). So far Jacqueline has about 400 recipes for 80 types of pasta! Many more to go! Jacqueline got accepted to MediaVine in 2019 (with 25k sessions) now at 190-200k sessions a month. She can say it's a pretty successful niche blog. But then everybody loves pasta, right?
In this episode, you'll learn how to grow your newsletter subscription base using personal anecdotes, insights into your own life and evergreen content, as well as finding out how often to send out emails to your subscribers.
- Apply A Growth Strategy: How to approach growing your email subscribers, including the use of the MediaVine subscribe widget, social media, and regular newsletters.
- Add a Personal Touch: Adding personal elements about your own life into your newsletter, like failures or anecdotes, can lead to increased engagement and a healthy circle of followers.
- How to Monetize Newsletters: Strategies include the creation of paid-for eBooks and addition of affiliate links.
- Build Relationships With Your Subscribers: Newsletters offer the opportunity to build real relationships with subscribers, even leading to in-person meetings.
- Use Social Media Influence: Using success on other platforms such as Facebook is a great way to encourage newsletter sign-ups.
- Content Reusability: Reusing content, especially recipes, is a unique advantage for food bloggers with evergreen content.
- Build Subscriber Loyalty: Email subscribers tend to be the most loyal followers, engaging through comments and emails, providing a dedicated audience.
- A Blogger's Passion Is Important: Appealing to the passion or interests of the target audience, Jacqueline focused on Italy and Italian food as an example.
Connect with Jacqueline Debono