[Greatest Hits] CMO at Paired: Gessica Bicego - Growth-Hacking Branding Tips for Your App

Branding means more than simply creating a logo and placing some ads. As Jeff Bezos said: "Your brand is what other people say about you when you're not in the room". The main question is how to do it successfully. In this episode, Gessica talks about some of the best practices and channels for building your brand. Gessica is a computer scientist with a deep passion for marketing and is currently the CMO at Paired, an app that focuses on building deeper connections with your partner.