Kevin Rasdale - Understanding the Channel SE Role

In this episode of Partnerships Unraveled, we sit down with Kevin Rasdale, a veteran Channel Sales Engineer (SE) with over a decade of experience supporting partner ecosystems at top vendors like Dell, Varonis, and more. Kevin pulls back the curtain on the often misunderstood role of the channel SE, outlining its strategic importance in deal qualification, partner empowerment, and technical sales success.

Channel professionals will gain insight into when and why partners should engage SEs early in the sales cycle, how individualized support strategies vary between MSPs and big-box resellers, and what the rise of SOC/MDR offerings from vendors means for the future of the MSP model. Kevin brings real-world perspective and practical advice that SEs and channel leaders alike can implement immediately, whether it’s strengthening partner onboarding or navigating the evolving security services landscape. Tune in for a candid, high-value conversation filled with actionable takeaways for elevating partner performance.

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