152 - Performance Marketing vs. Brand Marketing | Demand Gen Live S2 x36

Chris Walker and Megan Bowen of Refine Labs hosted another Demand Gen Live last night. The agenda consisted of: Performance Marketing vs. Brand Marketing, Why You Don't *Need* SEO in 2021, and How Top Marketers Stay Ahead of the Curve. They also answered live questions about ungating content, adjusting your metrics and how that affects things downstream, the iOS 15 update, prioritization based on perceived or measurable impact, and creating content.

Curious how you can win in the dark funnel and get buy-in from leadership to invest in these channels? Chris Walker is delivering a keynote on this topic in a one-off episode of Demand Gen Live on 6/17 at 12pm EDT. Register here for access: https://us02web.zoom.us/meeting/register/tZUvcuqqqT4tG9KUwTtuYepZGuzxNHTBaUnX