Why Presentation is Much More Important in Sales than Documentation with WTOP's Jeffrey Wolinsky

This is episode 011.

You can also read the transcript to this interview on the Sales Game Changers Podcast website!

Born into media, Jeffrey grew up in a family-owned and operated full service advertising agency where marketing and advertising were literally part of the menu at the dinner table. For the past 17 years he has worked with hundreds of local and national companies on creative media concepts and execution.

Jeffrey currently is a Director of Federal and National Sales for WTOP and Federalnewsradio.com. WTOP is the number 1 revenue producing radio station in the country and has evolved from a radio station into a digital news organization that currently provides outreach to its massive radio, digital and social audiences. In addition, it offers external digital services to its clients so that WTOP can provide marketing services beyond its proprietary audience, helping clients target any audience through digital marketing.

He's a certified facilitator of the creative problem solving process and is a 5-time finalist and 2013 winner of the National Sales Manager of the Year Award presented by Radio Ink, a leading industry trade publication. Graduate of University of Maryland's Robert H. Smith School of Business, Jeffrey actively coaches youth sports and cheers on Maryland basketball and brings his 3 sons and trip along with his wife to as many of their games as possible.