Taking Advantage of a Shipper’s Market With Tyler Diestel From EasyPost

For the first time in years, it’s a shipper’s market. Tyler Diestel, senior product manager at EasyPost, explains how ecommerce stores can take advantage of the lower rates. 

Carrier’s Market vs. Shipper’s Market

What’s the difference between a carrier’s market and a shipper’s market? 

Tyler explains that a carrier’s market is created when “there's a lot of shippers … and not enough carriers. The carriers can hike up their rates and just fulfill deliveries for the shippers that are willing to pay those high prices.”

As the Covid-19 pandemic has ended and shipping volume has slowed, carriers now have to compete for business. These days, “The shippers have the option to say, which carrier should I go with? Which [one] is offering me the best prices?”

Lock in Rates While They’re Low

Lori and Tyler agree that getting paralyzed by FOBO (fear of a better offer) isn’t a good idea. Rates are really low right now—and businesses should take advantage of it! 

Tyler says, “If you can lock in a rate for a longer term, I think that would be very beneficial. … Right now, the rates are so good that it's hard to see them getting even better.”

Use Technology to Find the Best Carriers

Tyler gives a word of caution: don’t get complacent with your shipping strategy, even if you feel like you’re getting good rates. He recommends finding the best carriers and rates using technology. In the old days, it could take months to integrate with a single carrier. With technology, you can connect with many carriers almost instantly.

Links

• Connect with Tyler on LinkedIn: https://www.linkedin.com/in/tdiestel/ 
• Or send him an email at tdiestel@easypost.com
• Visit the EasyPost website: https://www.easypost.com/