Make It Happen Mondays - B2B Sales Talk with John Barrows The NeuroStrategy™ Behind Buyer Behavior with Jake Stahl
Jan 26, 2026
Jake Stahl, psychological strategist and founder/CEO of Orchestraight who created NeuroStrategy™, brings a psychology-first lens to selling. He explores NLP as ethical influence, how state changes and mirroring build rapid trust, and the STRAT framework for signaling, reframing, and driving action. Practical talk on instructional design, breaking conditioned responses, and optimizing presence for remote and in-person selling.
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Perception, Conditioning, Coding Model
- Stahl's adaptive conversational model is perception, conditioning, and coding.
- Read prospects' perceptions, break conditioned responses, then leverage hardwired behavioral codes.
Break Small‑Talk Conditioning
- Break conditioned small-talk by showing genuine research or a specific detail about the prospect.
- Force an original response to avoid the automatic "fine" reply and create real engagement.
Make Preparation Your Opening Move
- Spend 20 seconds researching each prospect and use that detail to open the call.
- Tell them you prepared and reference a specific item to shift them from guarded to engaged.
