Most people know Ciara as a Grammy winning superstar with 23 million albums sold and hits like “Goodies” and “Level Up.” What they don’t know is how a military kid with no connections built one of the most durable careers in entertainment and is now quietly building a business empire across rum and kids fashion.
In this conversation, Ciara walks through the three goals she wrote down at 13 that led to a record deal at 16, millions of albums sold by 19, and a 21 year career that’s still evolving. She talks about why it’s necessary to stay “a little delulu”, how manifestation actually works, and how a good whiteboard session can turn an idea into a real-world business. We get into why being the only woman in rum is fuel not fear, how her apparel company 3Brand crossed $100M, and why culture and quality beat hype every time.
This episode isn’t about overnight wins. It’s about confidence built slowly, emotions kept out of decisions, and learning to run your race without burning out trying to win someone else’s.
I say it all the time: building real wealth doesn’t require a flashy startup — it just takes one boring, cash-flowing business. Join me at Main Street Millionaire Live to get my exact playbook for finding, buying, and scaling a business. Stop wondering how ownership could change your life, and come find out: https://contrarianthinking.biz/MSML26_BDYT
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00:00:00 Introduction
00:01:25 The Power of Pre-Performance Rituals
00:04:03 Embracing Failure and the Amnesia Method
00:06:21 Being Delulu: Walking Into Rooms Fearlessly
00:09:18 Speaking Life Into Your Kids
00:10:27 The Army Kid Who Wrote Her Game Plan at 13
00:16:34 Manifestation: Writing It Down and Speaking It Out Loud
00:22:03 Faith as Your Shield in Dark Moments
00:25:56 Running Your Own Race: Don't Glorify Man
00:28:29 The Greater the Great, The More They Hate
00:30:19 Whiteboard Sessions with Your Partner
00:45:07 Building a 100 Million Dollar Brand: 3Brand Story
00:37:34 Ten To One Rum: Reimagining a Spirit Category
00:47:42 Quality Over Everything: The Business Superpower
00:50:48 Trust Your Gut: Knowing Who Not to Trust on Day One
00:58:34 Following Your Curiosity Down the Rabbit Hole
01:11:14 Beauty Marks and Attainment: Scars Are Your Story
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