The Prof G Pod with Scott Galloway Benchmarking, Brand Strategy, and Starting Fresh
Jul 23, 2020
Katherine Milkman, a behavioral scientist and professor at the Wharton School, shares her insights on decision-making under stress and building productive habits. She discusses how crises can dramatically reshape our behavior and highlights the importance of behavioral science in public health, especially regarding vaccine uptake. The conversation also covers the value of breaking down challenges and utilizing 'fresh start' moments to enhance decision-making. Plus, Scott dives into antitrust issues facing tech giants and the evolving landscape of higher education.
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Risk Acclimation
- Repeated exposure to low-level risks, like the pandemic outside of initial hotspots, can lead to complacency.
- People become desensitized, even though the risk remains real.
Bite-Sized Goals
- Break down large goals into smaller, manageable steps.
- Focus on daily or weekly actions, not overwhelming yearly objectives.
Fresh Start Effect
- Capitalize on "fresh starts" like Mondays, birthdays, or new seasons to initiate new projects or habits.
- These moments create a sense of a clean slate, boosting motivation.