The FMCG Guys 314. Sandie Dilger, CMO at Proper Snacks: Agency to Brand, Better Snacking , Fiber is the new Protein, Fostering Creativity
Watch on YouTube: https://www.youtube.com/watch?v=PlInEn6P_RI
Sandie Dilger is the CMO at Proper Snacks, the fast-growing UK snacking company behind Proper and Eat Real. In this episode, she joins Daniel Torres live from London to discuss how Proper is redefining snacking through better-for-you ingredients, bold creativity, culturally relevant branding, and fast-paced innovation, while also sharing lessons from her unconventional journey into FMCG leadership.
Tune in to hear about:
- Reinventing snacking as an act of positive well-being
- Making healthier snacks mainstream through taste, fiber, and better ingredients
- Using creativity, design, and cultural relevance to build standout brands
- Competing with bigger players through speed, innovation, and challenger thinking
- Career lessons from moving across FMCG, agencies, and leadership roles
More
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Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.