
EUVC E690 | Sacha Michaud, Glovo: Scaling a Hyper-Competitive Marketplace (and knowing when to exit)
Feb 4, 2026
Sacha Michaud, serial entrepreneur and Glovo co-founder who scaled the on-demand delivery platform across multiple continents. He recounts his unlikely start as a racehorse jockey, rapid product launches, ruthless market selection, and the playbook for scaling fast. The conversation covers exit decisions, extreme delivery network effects, adapting in emerging markets, and building operator-first funds and talent hubs.
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Launch Fast, Nail Two Core Features
- Focus ruthlessly on the few core features customers care about: content (favorite restaurants/stores) and reliable delivery time.
- Use a repeatable launch playbook and small dedicated teams to open markets fast and replicate learnings.
Pick Markets You Can Win
- Choose battles based on capital and competitor strength: avoid markets dominated by deep-pocket incumbents.
- Enter only where you can realistically become market leader or co-leader to capture the flywheel benefits.
Quick Exit From Brazil
- Glovo entered Brazil but encountered iFood's dominant position and simultaneous heavy investment from Uber Eats and Rappi.
- The team pulled out quickly after concluding their playbook wouldn’t beat the incumbents, and refocused elsewhere in Latin America.
