Interview with author Adam Alter - Nir And Far

In 'Irresistible,' Adam Alter delves into the world of behavioral addiction, tracing the historical understanding of addiction and its expansion beyond substance abuse to include behaviors such as gaming, social media, and smartphone use. Alter explains how technology companies deliberately design products to be irresistible, using techniques like 'Ludic Loops' and 'gamification' to keep users engaged. The book also discusses the potential for these addictive technologies to have both positive and negative effects on our well-being and provides insights into how we can mitigate their damaging impacts.

In 'Drunk Tank Pink', Adam Alter delves into the intriguing ways our surroundings shape our decisions and emotions, from the impact of colors to the influence of names. The book offers surprising insights into human psychology, highlighting how seemingly trivial factors can significantly affect our lives. Alter's work blends psychology, sociology, and cultural history to provide a comprehensive understanding of these hidden forces.