Ep. 2588 The Rhetoric of Wine | The Art of Wine Storytelling with Ryan Robinson

Jan 23, 2026

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Welcome to Episode 2588 and Episode 6 of The Art of Wine Storytelling with Ryan Robinson. In this episode, Ryan explores the rhetoric of wine, breaking down three chapters of his book The Art of Wine Storytelling. He explains how rhetoric - the art of persuasive communication - can turn a simple wine sale into an experience that makes consumers truly desire the wine. At the end, Ryan shares a practical exercise so listeners can try this style of communication immediately.

Whether you’re a seasoned professional, an eager student, or simply a curious wine lover, The Art of Wine Storytelling takes you on a journey that bridges ancient history with modern consumer culture. Discover how wine is much more than just a drink – it’s a narrative shaped by centuries of tradition, innovation and human interaction. Ignite your imagination, deepen your appreciation for wine, and be inspired to savor not just what’s in the bottle, but the remarkable story behind each and every glass.

About Ryan Robinson:

Ryan Robinson is the Director of Education for Brescome-Barton Inc., and Worldwide Wines in Connecticut, an Adjunct Professor at the University of New Haven, and is the Principal at SommCentric, a beverage education and consulting agency. He is a member on the USA Wine Tasting Team, representing the United States and the World Wine Tasting Championships and holds the credentials of Advanced Sommelier-CMS; WSET Diploma and WSET Educator in Wine, Sake and Beer; Rioja Wine Educator; VIA Italian Wine Ambassador; Wine Scholar Guild Educator and Italian and Spanish Wine Specialist; and Certified Scotch Whisky.

Connect:

Instagram: https://www.instagram.com/sommryan/

LinkedIn: https://www.linkedin.com/in/sommryan/

The Art of Wine Storytelling by Professor Attilio Scienza is available now at:

https://mammajumboshrimp.com/products/the-art-of-wine-storytelling

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