Dave’s guest this week is Ben Narasin, Founder and General Partner of Tenacity Venture Capital. Ben is a venture capitalist and longtime entrepreneur who invests at the intersection of technology, commerce, and consumer behavior — with a career spent backing (and building) companies that shape how brands sell and operate in a digital-first world.

In this episode, Dave and Ben talk about how the VC lens on commerce has evolved, why “AI strategy” is quickly moving from curiosity to ROI scrutiny, and what founders and operators should do as the pace of change accelerates. Ben shares a pragmatic framework: empower teams to test, pilot, and measure quickly — because you can’t research your way into winning with emerging technology.

Connect with Ben on LinkedIn

Follow Beyond the Shelf on LinkedIn

Learn More about It'sRapid

Get the It’sRapid Creative Automation Playbook

Take It’sRapid’s Creative Workflow Automation with AI survey

Email us at sales@itsrapid.io to find out how to get your free AI Image Audit

Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker

Experiment More and See What Happens— with Tenacity Venture Capital’s Ben Narasin