Served with Andy Roddick Tiley to USTA, Raducanu’s New (Old) Coach, & Tennis’ First RAGE ROOM
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Feb 27, 2026 Coverage of Craig Tiley’s move to lead USTA and what that means for American tennis. Tennis Channel’s big strategic shakeup and new broadcast faces. Venus and Serena’s latest comebacks and projects. Emma Raducanu’s equipment deal and reunion with a former coach. A quirky Austin tournament rage room story.
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Tiley Frames USTA Move As Full Circle Opportunity
- Craig Tiley framed his move to the USTA as a strategic full circle moment combining family and professional opportunity.
- He cited growing Tennis Australia, festivalizing the AO, and a new CEO offer from the USTA as the combined drivers for returning to the US.
How The Australian Open Became A Global Festival
- Tiley credits 'festivalization' and bringing production in-house for transforming the Australian Open into a global entertainment event.
- He set a 10-year goal to make the AO an entertainment-sport event and to 'own the month of January' for sport, driving attendance from ~680k to 1.4M.
Tennis Channel Goes Digital And Global
- Tennis Channel is pivoting digital-first under new CEO Jeff Blackburn to combat cord-cutting and lost rights.
- The network plans heavier streaming and global focus, treating Indian Wells like a 'fifth slam' with expanded app and channel coverage.