Transforming Biopharma How CRM can help pharma break barriers and transform customer engagement
Apr 18, 2025
Srihari Sarangan, a leader in commercial model transformation, Namita Powers, a pioneer in personalized customer engagement, and Omer Hancer, an expert in identifying barriers to engagement, dive into revolutionizing pharma customer interactions. They discuss why now is the time for CRM systems to take center stage, addressing barriers like unmet needs and pricing issues. Highlights include the vital role of field feedback for agile learning and innovative CRM strategies that enhance collaborative efforts, driving tailored solutions for effective patient engagement.
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Run Barrier-Focused Collaboration Plays
- Run plays designed specifically to overcome identified barriers with clear goals and defined roles.
- Collaboration works best when it is purposeful and tied to explicit customer barriers needing resolution.
Plays Link Customer Dynamics
- Plays connect different dynamics like account, patient, and provider to drive patient fulfillment.
- Digital plays can integrate with in-person roles to orchestrate seamless barrier resolution.
Align Analytics and Content to Barriers
- Focus analytics on understanding customers relative to overcoming specific barriers.
- Deliver content that empowers roles with what they need to address those barriers effectively.