Built In America Erik Huberman: How He Built Hawke Media into a 9 Figure Marketing Powerhouse
12 snips
Jan 13, 2025 
Erik Huberman, founder and CEO of Hawke Media and investor, built a fast-growing marketing firm and complementary ventures. He talks about scaling through M&A and productizing AI, making enterprise marketing tools accessible to startups, building team culture and hiring standards, and lessons from major client wins and executive crises.
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Network By Adding Real Value
- Network by building real relationships and bringing value, not by handing out business cards.
- Position yourself as a trusted resource; become the 'outsource CMO' or North Star in your community.
Burn From Trusting Executives Blindly
- Erik hired a COO and trusted executives, then discovered they lied about numbers and under-delivered.
- That blind trust nearly took the company down and forced him back into day-to-day operations.
Acquire With Risk-Sharing, Not Predatory Checks
- When buying small agencies, guarantee sellers' current profit and split future upside instead of predatory upfront checks.
- Provide infrastructure, take operational risk, and let founders keep current earnings to preserve stability.