Expert Edge Podcast Selling High Ticket 1-1 Stuff
The coaching industry loves to tell you to stop doing one-on-one work. Scale up. Build leverage. Get out of trading time for money.
And they're right. Sort of.
But here's what they're not telling you: dismissing high-ticket one-on-one completely is leaving $300K-$400K on the table while simultaneously losing your edge in understanding what your market actually needs.
In this solo episode of The Expert Edge, I break down why I've had one-on-one clients for 17 straight years - and why I made $400,000 last year working with just three people at a time. Not three hundred. Not thirty. Three.
This isn't about abandoning scalable offers or building your entire business on one-on-one coaching. It's about understanding that in a world where AI is making information feel commoditized, your personhood is becoming more valuable, not less. Companies are already creating tiered customer service where you pay extra just to talk to a real human instead of a bot.
I walk through the five key principles of selling high-ticket one-on-one:
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Why one-on-one keeps you sharp and makes everything else you create better (courses, content, group offers)
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How AI is making human interaction, accountability, and community premium-priced services
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Why you must charge for the result, not the hour (and how to position transformation over time)
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The "fruit salad vs. apple" packaging strategy that lets you charge $5K-$10K+ instead of pricing per session
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How to create scarcity, authority, and resistance so clients audition to work with you (not the other way around)
This episode isn't about going back to only doing one-on-one. It's about adding a high-value engine to your business that keeps you connected to your market, generates significant revenue, and requires almost no infrastructure.
If you've been told one-on-one isn't scalable or isn't worth your time, this conversation will show you what you've been missing.
Learn more: Interested in learning how to package and sell high-ticket one-on-one offers? Go to colinboyd.co/highticket to join the wait list for a small group experience Colin is considering creating.
Interested in working with me directly to scale your Expert business?
That's exactly what we do inside ELITE.
If you're interested in finding out more information and applying.
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
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For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode312
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