Stock Movers Apple, American Express Fall After Earnings; Decker Rises
Jan 30, 2026
Coverage of Apple’s record sales and its warning about rising component costs squeezing margins. A look at Deckers lifting guidance after strong U.S. direct-to-consumer performance. American Express faces higher expenses from a Platinum card refresh that pressured profit. A broader thread about rising costs and strategic investments runs through the conversation.
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Apple's Sales Strength Masks Margin Risk
- Apple delivered record quarterly sales and a stronger-than-expected revenue guide for the upcoming quarter.
- Rising memory chip prices and supply chain constraints threaten to squeeze Apple's margins despite robust demand.
Deckers' Hoka Is A Global Growth Bet
- Deckers raised its annual earnings and sales forecast after stronger-than-expected U.S. results.
- Analysts see Hoka as an early-stage international growth brand with room to become multibillion-dollar revenue driver.
Amex Growth Offset By Rising Card-Permit Costs
- American Express beat on transaction volumes and raised its dividend by 16%.
- Still, shares fell as a Platinum card refresh and higher perks drove expenses above expectations, squeezing profit.