Nobody Told Me!

Andrew Tarvin: ...how humor works

Oct 6, 2022
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ADVICE

Use A Humor Map For Purposeful Jokes

  • Use a humor map: choose the medium, know your audience, and define your purpose before using humor.
  • Align humor to a goal (e.g., increase email opens or meeting attention) rather than seeking validation.
ANECDOTE

CEO Used Knock‑Knock Jokes To Connect

  • A CEO started town halls with knock-knock jokes and signaled he was 'a father first and a CEO second.'
  • The jokes invited new hires to approach him and share jokes, opening human connections.
ADVICE

Test Humor Fit During Interviews

  • Treat interviews as mutual evaluations and use light, positive humor to test fit and gauge reactions.
  • Ask interesting questions like "What's something cool you've worked on in the last three months?" to spark rapport.
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