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Use A Humor Map For Purposeful Jokes
- Use a humor map: choose the medium, know your audience, and define your purpose before using humor.
- Align humor to a goal (e.g., increase email opens or meeting attention) rather than seeking validation.
CEO Used Knock‑Knock Jokes To Connect
- A CEO started town halls with knock-knock jokes and signaled he was 'a father first and a CEO second.'
- The jokes invited new hires to approach him and share jokes, opening human connections.
Test Humor Fit During Interviews
- Treat interviews as mutual evaluations and use light, positive humor to test fit and gauge reactions.
- Ask interesting questions like "What's something cool you've worked on in the last three months?" to spark rapport.


