516: Heather Burgett - How To Be A PR Star

Aug 14, 2019

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Many people think PR is either going to get you on the Today Show, or get you in magazines which hardly exist anymore. It feels like a mystery that couldn't possibly work for them. As a result, they don't attempt to engage in media relationships at all. But it's time to reset our minds regarding PR.

We can all benefit from it, and it's not limited to an article written about you. How you appear on social media is part of PR. It's your image and reputation. PR needs to be a part of your company from the ground up as it can both give you legitimacy and open you up to new opportunities.

To dive deeper into the idea of utilizing PR as a creative entrepreneur, I've brought on author and venture capitalist, Heather Burgett. Heather is an award-winning publicist and host of "The Shine Strategy" Podcast. She is also the founder and CEO of The Burgett Group & PR Stars.

To learn how to be a PR Star, download this episode now.

THE CALM WARRIOR

"Press begets press." - Heather Burgett

Highlights -

Recognition is a strategy, not a goal.
Be in the local press. Once you've mastered that, then you can start to take it to the next level.
Heart-centered creatives often think they're not ready to put themselves out there and have trouble recognizing their gifts.
Heather's six-step PR Formula is "PR STARS:"
- P is for persistent mindset and spiritual alignment
- R is for research
- S is for shine
- T is for time
- A is for awareness
- R is for results
Sign up for HARO (Help A Reporter Out). Get started with "reactive publicity." Respond to the anonymous posts and be quick.

Guest Contact -

- Heather's Website
- Heather's Twitter
- Heather's Instagram
- Heather's Podcast: The Shine Strategy
- Heather's HARO pitch template

Contact Jeffrey -

Mentions -

Read Marianne Williamson's Book of Poetry

Resources -

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Music by Jawn